Against the backdrop of a changing political and economic landscape and the impact these radical changes had on the South African workplace, the main research question of the project was the South African employees’ question ‘Who am I at work?’. ![]() Still a relatively unexplored concept, built on the foundations of different identity theory streams, the concept of work identity provides a fundamental reconsideration of explaining engaging behaviours at work. It looks at the concept of work identity in the light of a keen and growing interest in why people are becoming attached to, involved in, engaged with, or committed to their work. It shares results and measures of a work identity research project that was conducted in a variety of modern South African workplaces. ![]() This book provides a systematic overview on issues and challenges related to work identity and identification at work in the ‘new’ South African workplace.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |